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A four-step decision loop
Your palette should do more than name a season.
HUE/ID follows the decision from your face to the product page. Scroll through the complete loop.
HUE/IDThe personal color instrument for real buying decisions
Stop guessing.
See the color
on you.
One daylight photo becomes a 12-season identity, a wearable palette, and a second opinion at checkout.
LIVE GARMENT SHIFTTerracotta · natural warmth
HUE/ID 08Soft AutumnWarm · medium · muted
TRY THE RANGESame face. Six live comparisons.
Not a quiz. Not a six-color gimmick. A visual system that stays useful after the reveal.
Browser first Camera optional Evidence linked
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LIGHT QUALITY 96%
First, control the input
Read relationships, not a single pixel.
Temperature, depth, chroma, and contrast are compared together. Capture warnings stay visible instead of being hidden behind a confident label.
TemperatureWarm
DepthMedium
ChromaSoft
ContrastBalanced
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Then, translate the result
Color becomes something you can wear.
No neckline diagrams. No abstract fabric circles. See guided garment, beauty, hair, and metal directions on real people.
Open all twelve profiles
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SKIP
93% MATCH
Finally, use it before checkout
Buy with context.
Upload a product screenshot. Shop Lens finds the closest palette color, scores the match, and explains when a difficult color can still work.
Try the live studioYour turn / live instrument
Move from theory to your own face.
Upload is the primary web flow. Camera stays optional. The demo is already live, so you can feel the color change before sharing a photo.
01Upload daylight portrait02Inspect four signals03Render and shop
HUE/ID COLOR LAB12-season visual estimate · guided garment shifts · Shop Lens
Live color studio
On-device preview
Identity locked
Real garment recolor#B86655
12-season visual estimate
See the difference live.
Use even daylight, remove color filters, and keep your face centered.
Photo upload is fastest on the web. Camera access stays optional.
Shop LensWill this color work before you buy?
PaletteSoft Autumn
WardrobeUnlock after analysisColors, neutrals, saved pieces
BeautyTerracotta rose + Olive taupeAntique gold · Soft bronze
The complete color systemSix test colors.
Six test colors.
216 colors to live in.
The comparison step finds the signal. The result opens a full working library across twelve seasonal profiles—light, core, deep, neutral, avoid, metal, and beauty direction.
12season profiles
216wearable color codes
36season-specific neutrals
PROFILE 07 / 12
Soft Autumn
Muted, warm-leaning color creates harmony without flattening your features.
NeutralMediumSoft
RELIABLE NEUTRALS
#D8C7B3#9F8A70#4C514A
USE WITH INTENTION
#FB3E7A#1F4DFF#090A10
BEAUTY + METALSTerracotta rose lips · Warm nude blush · Olive taupe eyes
Antique gold · Soft bronze
A profile, not a one-off resultOne color identity.
One color identity.
Four places it earns its keep.
01 / WARDROBE
Remember what already works.
Save reliable colors, useful neutrals, and the pieces worth repeating instead of rebuilding your taste from zero.
02 / BEAUTY
Translate color across the face.
Lip, blush, eye, hair, metal, finish, and visual weight—all described as enduring directions, not expiring product lists.
03 / SHOP LENS
Bring context to checkout.
Upload the screenshot already on your screen. HUE/ID identifies the product color, finds its closest palette neighbor, and explains the trade-off.
04 / COLOR CARD
Keep it. Share it. Use it.
Your profile becomes a compact visual identity for shopping, styling appointments, and the people you trust.
PALETTE UNIVERSE / PRODUCT FILMSix colors find the direction.
The universe is much bigger.
The universe is much bigger.
Transparent by design
A conclusion you can inspect.
Personal color is contextual. HUE/ID does not turn that complexity into false certainty—it exposes the capture quality, measured signals, nearest matches, and underlying research.
01GARMENT CONTEXT
22 garment colorsClothing color changes how facial skin is perceived.
A controlled 2026 study found garment lightness changed observers’ perception of facial skin fairness.
02OBSERVER STUDY
171 observersSkin and clothing are judged as a relationship.
Across two experiments, observers made consistent clothing-color choices for fair and tanned skin tones.
03CAPTURE CONTROL
Controlled lightA credible result starts before the palette.
Color-appearance research shows that the spectrum of the light source changes how facial skin color appears.
THE METHODControl the lightCompare relationshipsExplain the decision
MEMBERSHIP / ANNUAL FIRSTYour color memory should last longer than the checkout tab.
Start free. Keep what becomes useful.
A living profile for every future decision.
Unlimited shopping checks, wardrobe memory, deeper recommendations, and metered AI try-on—without installing an app.
HUE/ID MEMBER$59/ year
$4.92/month, billed annually. Save $37.
- Unlimited Shop Lens scans
- 216-color personal atlas + downloadable card
- Saved wardrobe memory and gap direction
- 12 AI wardrobe photo scans each month, with review
- Outfit formulas for polished, casual, and relaxed looks
- Hair, grooming or beauty, eyewear, and metals direction
- 40 AI second opinions each month for difficult colors
- Analysis history and receipt-backed cross-browser sync
- 1 included AI outfit preview credit